Essence is a monthly magazine for African-American women between the ages of 18 and 49. First published in 1970, it is one of the few American magazines that focus on reaching an audience of black women, revolves around the black woman experience, and has remained for a long period of time.[2] The magazine covers fashion, lifestyle and beauty, with an intimate girlfriend-to-girlfriend tone, and its slogan "Fierce, Fun, and Fabulous" suggests the magazine's goal of empowering African-American women.

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